A journey of authenticity
BRAND DEVELOPMENT
Unveiling your brands soul.
INTENTION.
At the heart of my brand development service lies a deep intention to empower purpose driven brands and individuals with cosmic messages to authentically convey their message to the world.
I understand the challenge of honing in on a clear brand identity amidst a plethora of creative ideas. That's why I'm here to guide you through a collaborative journey of discovery and refinement.
Together, we'll delve deeply into your business objectives, principles, and audience, crafting a robust brand strategy that sets you apart in the marketplace. Through meticulous analysis and strategic planning, we'll define tangible elements like your logo, colour palette, fonts and tone of voice, ensuring they authentically resonate with your audience.
With a comprehensive roadmap in hand, we'll navigate the evolution of your brand over time, nurturing its essence and visibility across various communication channels.
My aim is not just to provide fleeting images, but to foster a lasting relationship and mutual growth as we bring your brand's vision to life.
OFFERINGS.
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6 week course | 2-3h sessions | 1:1 coaching | create brand guidelines | initiate social media strategy | canva training | photography guidance
Perfect for personal brand development, a hands on branding journey where you will embark on a 6 week immersive 1:1 coaching experience to discover and define your unique brand voice and visual identity. We will start each session with an expansive creativity meditation to get focused. Ideal for anyone seeking clarity amidst an abundance of creative ideas. My aim in our sessions is to provide guidance, mentorship, and education to navigate the journey of anchoring into the authentic essence of your brand, crafting a visual identity that authentically reflects it. Drawing from my expertise in brand and product development we will delve into your business, website, current branding, and social media presence. Together, we explore your objectives, principles, and competitive landscape, laying the foundation for a strong brand identity. You'll be gently guided through the process, with insightful analysis and practical exercises to unveil your brand's essence. With my support, you'll craft a comprehensive set of brand guidelines, refining key elements like a text logo, colour palette, fonts and tone of voice. We will then dive into the shallow waters of social media strategy and Canva training, initiating you on a path to creating content inline with your new guidelines and brand vision, And finally I will share guidance on product or personal branding photography, ensuring every aspect of your brand reflects your unique essence. The work we do here becomes your sacred blueprint, guiding your brand's evolution over time.
You will need a subscription to Canva Pro. Additionally any specific design or photography work can be actioned from these sessions and quoted accordingly. An alignment and transformation offering is also available, we can repeat this every 6 months to help you and your brand stay in alignment.
JOURNEY OF UNFOLDMENT.
FREE Connection Session.
Up to 1hr of energy exchange to discover yours and your businesses vision and needs. A sharing of ideas, energy, process and pricing overview so you can decide if we are in alignment.
Week 1 | Delve and Discover.
Unearth | we will complete the Discover Insight Guide to further deep dive into your vision, target audience, style preferences, services and expectations.
Week 2 | Seek and Inspire.
Create | starting by immersing ourselves in an exspansive creative meditation and move on to exploring what deeply inspires you, crafting a soul board that encapsulates the essence of your brand's emotions. This playful and joyous activity allows us to visually commune with the heart of your work, laying a perfect foundation for the subsequent stages of our journey together.
Week 3 | Paint and Express.
Explore | building upon our gathered insights, we'll weave together your brand's aesthetic vision with a thoughtfully selected colour palette. We'll also delve into the art of typography, exploring how different fonts convey your message. Together, we'll discover the colours and fonts that resonate authentically with both you and your audience.
Week 4 | Elements and Symbols.
Elevation | explore various methods to elevate your brand's aesthetics beyond colour and font. We'll delve into symbols, assets, textures, photography, and illustration. Any artistic elements that enhance your brand's voice and make it recognisable. These elements serve to anchor your brand and message in the hearts and minds of your audience.
Week 5 | Curate and Reveal.
Readying | pull all of your assets together to create your own set of Brand Guidelines.
Week 6 | Prepare and Attune.
Unveil | explore how your aesthetics can be integrated into your messaging across various platforms, including newsletters, social media, websites, and beyond, ready to unveil your message to the world.
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4 months | weekly consultancy | strategy session | brand identity | brand guidelines | brand strategy | roadmap | website advisories | content creation briefs | social media strategy
The complete brand development package, for souls wanting complete guidance across all channels and larger enterprises. The journey begins with a sacred brand strategy session, delving deep into the core of your business, exploring your objectives, principles, target audience, and competitive landscape. I will meticulously dissect the insights gathered, along with a thorough examination of your current customer facing platforms and visual assets. Strengths, weaknesses, opportunities, and threats will be identified, pinpointing the unique elements that set your brand apart in the marketplace. Together, we aim to formulate a robust plan that will shape a unified set of brand guidelines, refining or defining tangible elements such as logo, colour palette, typography, and tone of voice. These elements will authentically resonate with your audience and embody the essence of your vision. Brand strategy proposals will be shared, and we collectively embark on a journey to craft a roadmap guiding the evolution of your brand over time. This plan encompasses strategies for messaging, content creation, and practical implementation guidelines across various communication channels. The roadmap becomes a sacred vessel, guiding the evolution of your brand with mindful messaging, soulful content creation, and harmonious social media strategies. Finally we will finalise divine briefs to manifest your content visions and propose sacred social media strategies to amplify your brand's spiritual presence.
This sacred service can then extend to product or personal branding photography continuing our collaboration as we walk the spiritual path together. An alignment and transformation offering is also available, we can repeat this every 6 months to help you and your brand stay in alignment.
JOURNEY OF UNFOLDMENT.
FREE Connection Session.
Up to 1hr of energy exchange to discover yours and your businesses vision and needs. A sharing of ideas, energy, process and pricing overview so you can decide if we are in alignment.
Month 1 | Discovery and Strategy.
Discover | a collaborative gathering for those seeking to establish or enhance their brand. In this session, we will delve deeply into your business to grasp your objectives, principles, intended audience, and the competitive environment. Our central objective is to formulate an all-encompassing plan aimed at cultivating a robust and unified brand identity.
Analyse | the gathered insights will be meticulously analysed along with any existing customer facing platforms, communications and visual assets to unveil the strengths, weaknesses, opportunities, and threats woven into the fabric of your brand's essence. Together, we will navigate the currents of the marketplace, pinpointing the distinctive elements that set your brand apart and illuminate its unique path amidst competitors.
Create | drawing from the wisdom gleaned in our insight session, we will craft a comprehensive brand strategy and brand guidelines refining or defining the tangible elements of your brand identity, such as logo, colour palette, typography, tone of voice, and overall personality to resonate authentically with your audience and embody the essence of your vision.
Month 2 | Readying and Creation.
Reveal | proposals are shared, and collectively, an endeavour begins to craft a roadmap guiding the nurturing and evolution of the brand over time. This plan outlines the approach to crafting and maintaining the brand essence, encompassing strategies for messaging, content creation, and practical implementation guidelines across various communication channels, both internal and external.
Readying | creating and finalising briefing documents to action content creation requirements, such as website advisories, photography, video briefs and design projects.
Action | briefing out projects and onboarding web and creative teams with new direction and actionable deadlines.
Month 3 | Visibility and Creation.
Reveal | social strategy proposals are shared to enhance brand visibility, initiating a collective exploration to develop a guidebook that leads the nurturing and evolution of visibility over time. This includes strategies for various social media platforms and practical implementation guidelines across a maximum of three selected social media avenues.
Readying | creating and finalising briefing documents to action content creation requirements for social channels.
Action | briefing out projects and getting assets created.
Month 7 | Alignment and Transformation.
Recognition | a reflective gathering to journey inward through the realms of business analysis, a sacred sharing of insights and revelations from the past three months. For instance, exploring the flow of lead generation, tracing the paths of customers' online journeys as spiritual quests, witnessing the blossoming of social growth as manifestations of collective energy, and nurturing engagement.
Analyse | the gathered insights will be meticulously analysed to create actionable changes and long term guidance within a brand development report.
Reveal | guidance from our report findings is presented and shared, offering a six-month roadmap aligned with company brand and social strategies.